The mood board brought attention to what the site could feel like and was wildly successful. I presented an few unique looks to the client along with GUI elements.
Sketching through the conceptual design process allows me to quickly focus the basic needs and wants of the user. Flushed-out sketches were turned into low-fidelity paper prototypes used for testing. Used Marvel to build the prototype.
This process allowed me to organize content based off the user flow and evaluate existing elements real-estate requirements. Used Adobe Illustrator to wireframe.
After we had a consensus on the basic flow, I presented navigation options. High-fidelity mockups were presented to the client. Click Here for the full prototype.