The goal was to boost social media activity. We invited users to answer a few fun beauty questions and upload a personal photo in exchange for a short ‘minisode’ video. Processing the video took just moments. We had a pre-recorded set of shorts with celebrity makeup artists hosting a talk-show, with the personal photo the user submitted as the celebrated guest. The guest was compared to famous actors and public figures. I worked with architects and the client to layout the user flow, created comps, worked with my team to acquire celebrity assets, prototype, and test.
In the effort to better my client’s position, I did a competitive analysis of the key touch points our competitors targeted to market short-run sales that included comments made by customers on social media. The marketing campaign’s goal was to introduce short-run Flash Sales to move product. Until then we had not offered a single campaign across so many channels — home page, social media, news letter, video, digital/print flyers, shipping inserts.
Les Naturelles Collection was a perfume line launched August 2013. I researched how best to market an aroma without promoting a specific ingredient. We played off the ‘mood’ and the name Sacré Coeur. It took on an old-world painterly architectural feel. I developed mood boards, played with label prototypes, and received approval for double sided labels. Inside: artistic blue painting seen through the glass bottle. Outside: traditional copy and logo with a color-matching blue border. To pull it all together, I sketched part of the Sacré Coeur Basilica and placed it behind the finished product for photos we used to market the collection.
Every June Votre Vu hosted La Fêté, a conference in downtown Chicago, Illinois. In 2014 we announced a new web site, new product, new branding with an artisanal feel, and a beautiful catalog. Click Here for the final catalog PDF. I created the layout/design, constructed prototypes, hand drew the illustrations, managed in-house photo shoots, and oversaw quality control during the printing process.