Mailings had not been successful. The current email promos resembled a newsletter with nearly no font styling. I was told to “run wild” with the layout of the email and its landing page, to work with the copyrighter to develop comps that targeted a few specific markets. After submitting comps, the direction of this project opened up to my creating a brand compliant set of email and landing page templates. I produced the PDF guide, plug-n-chug design files, and HTML code. Total of 48 email with landing page templates.
I was given a set of changes for each markets current ad, e.g. the Realestate list needs to be reminded to stay in front of their clients and we can using location perimeters to better target copy/image. In addition I developed a set of key words to drive immediate buy actions from landing pages. At the conclusion of this project I templated a set of animated banner ads. I created 15 unique design styles then flushed out 7 sizes, total of 105 ad templates.