Over a decade of experience in research, strategy, conceptual design, front-end code, and data analysis. I practice user centered design principles basing decisions on user needs and business goals. Recognized for discovering what makes a user ‘tick and click’ resulting in the development of purposeful user focused design.
Web Dev Service
06/16 - Present
Oakland CA – Freelance UX Designer
  • Developed user profiles, user flow, and wireframes
  • Provided the psychological perspective that guided layout decisions
  • Developed hypotheses and A/B tested to let science lead the design
Optometry Services
09/26 - 12/15
San Rafael CA – Freelance UX Designer
  • Provided user profile, user flow, and mockups
  • Conducted photo shoot that produced digital and marketing assets
  • Approached strangers to participate in no-budget A/B testing
CPP Innovation Labs
07/15 – 04/16
San Francisco CA – Freelance UX/Visual Designer
  • Collaborated with CPP (makers of Myers-Briggs products) and their team to develop a data driven site targeting universities on a national level
  • Researched user motivations and produced prototypes, well-rounded interfaces and evaluated results from a user experience perspective
  • Leveraged my knowledge of CSS, HTML, and JavaScript to create executable responsive designs for both student and administration users
  • Used critical thinking to extract and display visual data
Medical Leave of Absence
11/14 – 06/16
Now resolved
Next Wave Logistics
01/10 – 11/14
Virtual Office – Senior Web Designer
  • Direct sales (SaaS) site redesign: established pain points, user flow, strategy, crossplatform tested, and leveraged assets to create an executable (mobile first) design that dramatically improved the click-to-buy process
  • Provided a white glove service daily (using JIRA Agile, Google Docs, Dropbox and Microsoft Lync) to team members located around the globe
  • For 4+ years I streamlined processes and environment able to absorb a product line growth of 200%, created campaigns, and directed photo shoots that saved thousands of dollars in billable hours and service fees
Experian Corporation
10/09 – 04/10
Schaumburg IL – Web Designer
  • As a freelancer, I provided marquee layouts, e-promos, landing pages, and animated banner ads resulting in more clicks and transaction rates
LM2 Advertising Agency
01/07 – 03/09
Northbrook IL – Art Director
  • Bridged the gap between the web and creative departments, which resulted in more projects and more billable hours
  • Seized an opportunity and shadowed the Creative Director; gleaned a realistic perspective on time, resources, and money management
  • Provided creative services and client relations resulting in client retention
Adobe CC, Sketch, Snag It, Marvel, Just In Mind, User Testing, Mobile Test, JIRA, iRise, HTML, and CSS
Southern Illinois University
Carbondale IL
Bachelor of Arts in Visual Communication
Learn IT
San Francisco CA
Advanced Level of Multimedia Courses
Bay Area Video Coalition
San Francisco CA
Code for Non-Coders Certificate
Available at
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© 2017 Sharla Gillard + Design